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The ICON Team

The Icon Team is totally committed to ensure outstanding service and the provision of world class trees.  All members of staff have considerable practical experience and qualifications in the horticulture, landscaping and allied industries.

Mike Cato

Director / General Manager
“My focus is to grow and deliver trees that are world class”. 

Mike has horticulture in his blood; his earliest memories were working in the family nursery.  In the early 90’s Mike was involved in the establishment of The Big Tree Company and then in 2003 purchased the business, giving it a new focus and new brand;  Icon Trees.  The new direction of the business was the driving force behind extensive travel throughout New Zealand, Australia and America to look at nursery operations. Incorporating the very best of what he saw on his travels and following through on his vision to produce world class trees, Mike planned and built a new 50 acre nursery facility in Ardmore.
Mike’s knowledge of trees and experience within the industry has seen him directly involved and advising on numerous successful medium and large scale projects.  His aim is to ensure that all trees supplied by Icon Trees are the best fit for the application thus he is always ready to assist and advise to make your next project a great success.
Mike is proud to have a fantastic, dedicated team working with him in the sales and operations of Icon Trees. Each member of the team offers their own skills and expertise to make Icon Trees a great company.
Mike Cato
Jared Sutherland

Jared Sutherland

Nursery Supervisor
A qualified horticulturalist, Jared joined Icon Trees in 2006 with over a decade’s experience in many areas of horticulture. He oversees the maintenance and operation of our nursery.


Belinda Farmer

Office Manager

Belinda joined Icon in 2014  bringing extensive experience in administration.


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phone2 0800 BIG TREES
0800 244 8733

09 274 4934
add 99 Clevedon-Takanini Rd